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Cross-border
China-India Business Alliance
SKK-JW Associates was established to bridge the gap between Chinese and Indian businesses, facilitating cross-border trade, investment, and collaboration. This alliance has become a vital platform for companies seeking to expand into these two massive markets. SKK-JW derives from the initials of the two co-founders: Indian Chartered Accountant and Consultant Surinder Kumar Kalra, and Jessie Wei, founder of Choice Media.










Challenges
- Complex bilateral trade regulations
- Cultural and business practice differences
- Market entry barriers in both countries
- Need for trusted local partners
Solutions
- Created a structured alliance framework for member companies
- Organized business interaction forums and networking events
- Provided market intelligence and regulatory guidance
- Facilitated direct B2B connections between member companies
Results
200+ companies joined SKK-JW China-India business interaction forum

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